The desire to own a home, long a bedrock of the American Dream, is fast becoming a casualty of the worst housing downturn since the Great Depression. From 2010 through 2011 the percentage of homeowners dropped sharply, to 66.4 percent, from a peak of 69.2 percent in 2004. The ownership rate is now back to the level of 1998, and some housing experts say it could decline to the level of the 1980s or even earlier.
I feel there has never been a better time in recent memory to purchase a new home in the United States. Many homes are discounted up to 50% and more and with the current monthly costs of owning a home vs. renting in many parts of the country being lower then renting, millions of homeowners have a great opportunity to become property owners again.
After examining this countries housing dilemma for a few years now the major problem that I see is the inability to properly match potential homeowners with the inventory of available homes for sale in this country. There has to be a strategic matching of a families verified household income to a household mortgage payment that financially fits that homeowners budget. The mortgage lead machine will solve that problem by matching household income to an appropriate housing payment that will help renters effectively purchase homes before they even start looking.
Renting does not make financial sense for a family. There is no equity buildup in renting as their is by the amortization of a mortgage. A 35 year old couple with a mortgage payment can have their house paid off by the time they are 65. Renting is just throwing money away.
The mortgage lead machine was designed to match current technology with basic client centered interaction. By developing strategic relationships with banks, credit unions and other high traffic areas within your community a mortgage firm can now aquire more quality leads at more effective pricing models then traditional advertisng mediums.
leadmachine